Tom Barnes

Caroline Parsley
IT Consultant

Tom Barnes is a career marketer specializing in media planning strategy and content development. He is Founder of Mediathink a pioneer in the field of quantitative marketing analytics and marketing ROI analysis.

As his career progressed, Mr. Barnes added software companies (including Microsoft where he did user research and content development), Public Relation firms (including Fleishman-Hillard where he developed digital content strategies for Fortune 50 clients), marketing research firms, consumer products (including Newell Rubbermaid where he helped develop crisis management planning), Telecom Companies (including AT&T and Time Warner, where he designed go-to-market strategies and marketing analytic reporting programs, respectively) and the U.S. Government (At the CDC he helped establish and socialize the Center’s first communications Wiki).

Barnes has written extensively on forecasting for the media. He is the author of Future Present:Your Guide To Seeing Tomorrow Today and Profiting From Cultural Change (ISBN-9780615377186) He has also been widely quoted on media related issues in the New York Times, Los Angeles Times, American Demographics, Chicago Tribune, BBC, and Fox Television. n.