Member continuing education: Upcoming conference & editorial training sessions
PR firms – and other communications professionals – join The 100 Companies network to become a publisher of their own media channel and to be positioned as a thought leader in their geographic or vertical industry markets. In addition to raising the profile of their firms and clients, members cite our continuing education programs as a major benefit.
It takes many forms: our annual members conference, in-person editorial and sales training, quarterly video webinars with member case studies, weekly or monthly telephone training and support, as well as this monthly eNewsletter.
We are looking forward to hosting members and prospects at our conference on May 3-4 at The Don CeSar resort in St. Pete Beach, FL. The conference will provide an opportunity for members to meet each other, exchange best-practice ideas and learn ways to turn the content marketing platform into a business development stream.
Additionally, Chris Schroder has visited five members so far this year, presenting a 90-minute editorial strategy session, complete with tips on editorial calendars, developing voice, and sharing success stories and lessons learned from more than five years of publishing The 100 eNewsletter, website and social media platforms.
Our quarterly webinars feature 10-minute video case study interviews with one member. So far, we’ve profiled Brenda Jones Barwick with Jones PR, publisher of The Oklahoma 100, and Missy Hurley of B2 Communications, publisher of The Tampa Bay 100. In April, we will visit with Tara Rogers-Ellis and Louise Mezzina of Mojo PR, publishers of The Dubai 100.
Members report one of the highlights of establishing this network is watching local members develop their own innovative ways to make The 100 Companies network a vital link to enhanced market positioning and new business development.
News from our members:
On Jan. 31, WordWrite Communications, publisher of The Pittsburgh 100, took home two awards at the Public Relations Society of America Pittsburgh Chapter’s Renaissance Awards. WordWrite was recognized for for its “YMCA of Greater Pittsburgh’s CPR Plan” in the reputation management category and “McClintock & Associates’ StoryCrafting & Brand Relaunch” in the B2B campaign category.
On Feb. 1, Gambel Communications, publisher of The New Orleans 100, launched the first episode of its new radio show on WGSO 990AM. “In the Nola” airs every Friday from 3-4 p.m. On the show, Betsie Gambel interviews impactful members in the community and shares highlights from The New Orleans 100.