The 100 Companies expands into third industry vertical
This morning, The 100 Companies expanded into a third industry vertical with the launch of The Engineering 100. The new monthly eNewsletter from The Mathews Group, based in Arlington, Virginia, is dedicated to telling stories about the people and organizations that are powering innovation in the engineering world.
“Today, there’s no doubt engineering is the driving force in business,” said Melissa Mathews, president and founder of The Mathews Group. “Tia and I have been working with STEM professionals for more than 15 years, so we are excited to partner with The 100 Companies on this outlet sharing news by, for and about engineers. We think they will enjoy these quick 100-word reads and timely thought leadership delivered right to their inboxes every month.”
In today’s inaugural issue, sent to approximately 40,000 engineering professionals across the country, story topics included how companies are teaching kids to “think like an engineer,” why digital diversity in the science world is important and how NASA took another “giant leap” toward returning humans to the moon this summer.
“We’re fired up to have The Mathews Group join our membership organization of communications professionals carving out their own media niche as the traditional media marketplace evolves,” said Chris Schroder, CEO and founder of The 100 Companies. “Engineering is an extremely significant industry that will find lots of intriguing stories in this newest digital media channel.”
The Engineering 100 joins The Travel 100 and The Association 100 as one of The 100 Companies’ three industry vertical markets, launched after the success of the publishing network’s well-established geographical market model.
The new industry verticals have been successful so far. Since its inaugural issue in November 2018, The Travel 100 has been enjoying open rates as high as 16% and email lists as large as 500,000. The Association 100 was just launched in May 2019, but Washington D.C.-based Curley Company has already been receiving positive feedback within the industry.
“With four issues under our belt, we are starting to feel the traction with our audience and beginning to see the ROI,” said Jennifer Curley, president and CEO of Curley Company. “We are also finding our voice and becoming more strategic in our content. The feedback we have been getting from association leaders has been enthusiastic, and we are excited about the next phase of publication.”
News from our members
HMA Public Relations received the 2019 PRSA Phoenix Award of Merit in the Newsletter/Magazine, Electronic category for The Arizona 100.
Betsie Gambel, president of Gambel Communications and publisher of The New Orleans 100, has been chosen as one of the 2019 Women of the Year in New Orleans by New Orleans CityBusiness, a weekly business newspaper covering the metro area. All of the honorees will be recognized on Nov. 8 at an event highlighting their professional and community achievements.
WordWrite PR was named one of the 50 fastest-growing companies in the region at an event last month hosted by the Pittsburgh Business Times. With growth of more than 61% from 2016 to 2018, WordWrite is one of the 10 highest-grossing public relations firms in the Pittsburgh region. WordWrite has been publishing The Pittsburgh 100 since 2017. “The past two years have been a big inflection point for our agency,” said Paul Furiga, who founded WordWrite PR in 2002. “We owe it to our team of talented strategists and specialists who work hard to share our clients’ “Capital S” stories, as well as our trusted partners and our great clients.”