The 100 Companies launched its 27th digital brand last week, sending The Agency 100 to 100,000+ leaders of PR, advertising and digital marketing firms.
The inaugural issue featured 12 columns of wit and wisdom on managing the creative services business, written by many of the industry’s leading experts and consultants. The starting lineup included Michael Lasky: legal, Darryl Salerno: finance, Michael Belfer: accounting, Mike Paul: crisis, Molly Eyerman: HR & Payroll, Marcey Rader: productivity & health, Alex Halbur and David Bosses: grow & exit, Tina McCorkindale: research. There were two videos, including an interview with agency owner Alexis Davis Smith on hiring and retaining minority talent.
“After watching the success of our newest industry vertical brands serving the Association, Engineering, Franchise and Financial Advisory industries, we decided it was time to leverage our deep database of agency owners,” said Chris Schroder, founder/president of The 100 Companies. “We realized there was a need, particularly in an era when owners and leaders aren’t able to convene with peers and consultants at conferences, for a clever, smart and quick dose of wisdom.”
With its launch, The Agency 100 becomes the sixth industry vertical brand and 21st geographic market to join The 100 Companies’ award-winning digital and content marketing network, providing access to a circulation of nearly 1.3 million readers. Each brand features exactly 100-word stories, videos, podcasts and photos.
Coming next month in The 100 News … The 100 Companies launches in a Top 10 metro market.
Member News
Pittsburgh publishes special social justice issues, sets new record
On July 16, when WordWrite, publishers of The Pittsburgh 100, turned their special social justice issue over to local writers to “create an opportunity for understanding and, ultimately, change,” readers responded, with 10,000 opens – a 15% increase over Pittsburgh’s previous market record. WordWrite owner Paul Furiga and The Pittsburgh 100 team’s dozen guest stories offered advice, counsel and – in the case of Sonya Toler of Propel Schools personal kindergarten story of when a classmate told her, “Nobody likes you because you’re black” – heartbreak.
Alaska publishes special tourism issue on the city of Valdez
With most vacation travel limited to closer-to-home destinations, Thompson & Co., publishers of The Alaska 100, published a 12-story special issue on June 25 all focused on the city of Valdez. A comprehensive guide to hiking, biking, kayaking, driving, outdoor dining and lodging. Owner Jennifer Thompson and The Alaska 100 team worked with the city of Valdez to help Alaskans immerse themselves in local art, history – even fishing, with links to the six local fishing derbies.
Gambel Communications names new CEO
Founder Betsie Gambel has promoted colleague Amy Boyle Collins to the position of CEO of Gambel Communications, publishers of The New Orleans 100. In a July 7 announcement, Betsie said Amy, who’s served for six years as a VP at Gambel, will assume management, operations and client relations. Betsie will continue to guide The New Orleans 100, long-range planning and business development.
