The eNewsletter is one of three communication components of the digital media strategy. It features exactly 100-word articles and exactly 100-second videos on topics of intrigue. You control the content, delivery date, frequency and distribution database. The eNewsletter provides you with the opportunity to position your clients as thought leaders and subject-matter experts, while giving you the ability to publish their stories across our network, thus expanding your clients’ visibility on a national and international scale.
The website is the backbone of the digital media channel and provides a clutter-free environment without distracting ads. The eNewsletter links directly to the website, which features creative content, quality videos, blogs and podcasts, while providing an archive for past stories. Your clients will be prominently featured in photos and stories, with links to your clients’ websites, projects and media. The website gives the content a longer shelf life and enhances SEO and SEM, thus expanding your clients’ virtual reach.
engaged social media
Social media is the marketing engine that supports the eNewsletter and website. Both the eNewsletter and website link directly to social media, allowing you to engage your readers and giving you the ability to communicate quickly and on your own terms. From curated content and scheduled posts to a strategic social media calendar, we’ll help you create comprehensive social media strategies to maximize your clients’ exposure across platforms. In depth analytics also allows you to maximize your reach.