Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the …
public relations
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As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, …
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up …
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As a PR professional you have probably been asked, “PR is marketing, right?” As frustrating as it may be to …
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I’m still stunned when businesspeople say, “If only we had an intern to handle our social media!” That’s not what …
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Last week, I trained a client’s team on crisis management. It sparked memories of the first crisis I not only …
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Last week, I trained a client’s team on crisis management.
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The inaugural season of Atlanta United hasn’t disappointed. In addition to the fandom and explosive game days, Atlanta United communications …
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Repurposing content is taking content previously used for one purpose and reusing it for another. It’s a useful strategy that …
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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most …
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Like articles in trade publications, securing speaking engagements for your clients is a way to increase exposure and help position …
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PR and SEO go hand-in-hand – or they should. Optimized, quality content? Links? Keywords? Branding? All are essential to both …
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We all know it: most trade publications just aren’t as sexy as more general publications. However, most of your clients …
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I believe all PR professionals should practice “slow PR” – strategically thinking through each pitch: which journalist, what the story …
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Want to know what makes a journalist pursue a pitch they receive from a PR professional? Or how much journalists …
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“After the speaker is selected, they will present today.” I couldn’t have written that sentence a few weeks ago and …
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The “fake news” epidemic has swept the nation since the 2016 election and has affected more people than you’re probably …
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Good people are hard to find. At least that’s what we’ve always heard. Fortunately for SPR Atlanta, we have been …
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If I could only use one app, it’d be Instagram without question. As it’s expanded and added new features like …
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In the age of alternative facts, President Trump’s counselor Kellyanne Conway fabricated the “Bowling Green massacre” earlier this month. Rather …
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As a PR professional and PRSA member, I am committed to a Code of Ethics. Jane Dvorak, APR, Fellow PRSA, …
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Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from …
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We’ve all been there: waiting for someone to respond before you can proceed with a task. But as a somewhat …
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In my opinion, 2016 has been the worst year for humanity in my lifetime and Words of the Year prove …
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When we discussed “PESO Model” at work, I was transported back to days spent in the library pouring over PR …
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As I was frantically scrolling through the hoards of politically charged tweets on Election Day looking for new insight and …
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In five years, SPR Atlanta’s Director of PR Sarah Funderburk not only became one of the youngest APR accreditation recipients …
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President Obama sent the first tweet from @POTUS in 2015. So what happens when upcoming President Trump takes office? The …
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Visual content is invaluable to draw attention to social posts, blogs and eNewsletters. But not everyone has access to a …
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Each morning, I wake up and read TheSkimm, which gives me the news I need – quickly. (Sounds familiar?)
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