Chief Strategy Officer

Sally Schroder

Sally Schroder keeps The 100 Companies running smoothly behind the scenes. As chief strategy officer, she manages newsletter distribution, works with members to grow their audiences, monitors reader engagement and continually finds ways to make The 100 platform more engaging across all markets. She also assists with production and proofing to ensure every eNewsletter is polished and ready to impress.

As co-owner of The 100 Companies, Sally is passionate about championing innovative approaches to modern media. She is especially excited about the launch of The Today 100, helping bring daily stories, fun facts and must-have ideas to a growing nationwide audience.

A native of Charlotte, South Carolina, Sally graduated from the Carolina Academy of Arts and Sciences and now calls Gastonia, North Carolina, home. Outside of work, she runs her eBay store, Newish, and has designed Efficilist, a software platform that helps other eBay store owners streamline their listings and boost productivity.

Head of Editorial

Kate McCabe-LeFever

As head of editorial, Kate oversees relationships with all our members and their teams, ensuring every newsletter hits the mark. She edits all content and manages our proprietary editorial engine and software platforms, keeping quality high across The 100 Companies newsletters, websites and social media channels nationwide.

Kate brings a wealth of experience as an editor, proofreader and K-12 educator. A UC Berkeley graduate in Anthropology, she has applied her editorial expertise across industries — from Microsoft Research to real estate — to help organizations communicate clearly and effectively.

Kate is thrilled to lead The 100 Companies alongside Sally Schroder, our chief strategy officer. Together they launched The Today 100, a daily newsletter designed to inspire, inform and connect readers with unique stories, fun facts and must-have ideas.

When she’s not immersed in the editing world, Kate loves camping, exploring new destinations and discovering new places far and wide.

Founder and Retired CEO

Chris Schroder

Founder & retired CEO of The 100 Companies and The Atlanta 100, Chris previously founded PR firm SPR Atlanta in 2002, selling it in November 2017. He established and served as publisher of his own chain of Atlanta neighborhood newspapers in 1994, selling them to real estate developer Tom Cousins in 2002. Prior to that, he worked for six Southeastern daily newspapers, serving as advertising director, creative director, promotions director, editor and reporter – winning awards in several states for his reporting and print advertisement design.

A fifth-generation Atlantan, Chris is a graduate of Westminster and the University of Virginia and the creator and producer of Moments on SaportaReport.com where he was a founding member. He continues to serve clients through Schroder PR, when he’s not riding his bike, traveling the country attending music festivals, meeting potential members of The 100 Companies or visiting with his children, his granddaughters and grandson, family and friends.

Editor-in-Chief of The Travel 100

Jan Schroder

As editor-in-chief of The Travel 100, Jan Schroder develops and produces content for The Travel 100 monthly eNewsletter, which features stories and videos on destinations near and far. She is an award-winning writer and editor, and the author of several books.

She has several years of editorial and social media experience at magazines and newspapers and was formerly managing editor at Travelgirl magazine. Her corporate work includes the writing and editing of columns, eNewsletters, magazines, blogs and books for a variety of clients.

Her travel writing also appears in Fodor’s Travel, Orbitz, ShermansTravel, Global Traveler and other national magazines as well as on her Girl on the Go site. Jan appears on nationally syndicated radio shows as a travel expert. She is a native of Atlanta, a graduate of Westminster and the University of Virginia and is a member of the Society of American Travel Writers.