The eNewsletter is one of three communication components of the digital media strategy. It features exactly 100-word articles, videos and podcasts on topics of intrigue. You control the content, delivery date, frequency and distribution database. The eNewsletter positions your clients and stakeholders as thought leaders and subject-matter experts, while giving you the ability to publish their stories across our network, expanding their visibility on a national and international scale.
The website is the backbone of the digital media channel and provides a clutter-free environment without distracting ads. The eNewsletter links directly to the website, which features creative content, quality photos, videos and podcasts, while providing a robust, Google-News-certified archive. Your clients and stakeholders will be prominently featured with links to their websites and media. The website gives the content a longer shelf life and enhances SEO and SEM, thus expanding your virtual reach.
engaged social media
Social media is the marketing engine that supports the eNewsletter and website. Both the eNewsletter and website link directly to social media, allowing you to engage your readers and giving you the ability to communicate quickly and on your own terms. From curated content and scheduled posts to a strategic social media calendar, we’ll help you create comprehensive social media strategies to maximize your clients’ exposure across platforms. In depth analytics also allows you to maximize your reach.