As the coronavirus pandemic sweeps across the nation, shutting down businesses and changing the lives of Americans forever, many local newsrooms have been forced to lay off employees and suspend publishing at a time when people are looking to local news more than ever. The need for more information as local news outlets are cutting back on communication has presented a unique opportunity for The 100 Companies’ markets to be a source of information and inspiration for their communities.
Markets are responding by publishing special issues on the crisis, including The New Orleans 100, The Arizona 100, The Atlanta 100, The SWFL 100, The Oklahoma 100, The OJT 100, The Pittsburgh 100, The Ohio 100, The Houston 100, The Washington DC 100, The Boston 100 and The Memphis 100. Story topics range from tips for working and exercising at home, to supporting local breweries and businesses, to favorite acts of kindness during the crisis.
Thanks to the spike in eNewsletter readership happening around the country right now, the open rates have been higher than ever. The Oklahoma 100 and The Ohio 100 set geographic market records this past week, reaching 11,100+ opens each. Special issues sent late Friday by The Atlanta 100 and The Boston 100 have already been opened by more than 6,200 readers each, and The SWFL 100’s CV issue was opened by over 3,000 readers.