Today, PR firm ECPR launched The Austin 100 newsletter and website, sent twice-monthly to 70,000 C-suite leaders and readers across a variety of industries, including civic, healthcare, technology, manufacturing, nonprofits, associations and commercial real estate. The Austin 100 becomes the 34th market launched in The 100 Companies’ communications network.
“Connecting the community is what we at ECPR do best, and The Austin 100 gives us the ability to strengthen those connections,” Kristin Marcum, chief executive officer of ECPR, said. “Our clients are making Austin greater, and we look forward to sharing their stories here – 100 words at a time.”
Formerly known as Elizabeth Christian Public Relations, ECPR is an Austin-based communications firm specializing in projects involving media relations, video production, legislative and grassroots efforts, social media planning and execution, business development, event planning and crisis communications. Its diverse team of 25 represent clients such as Ballet Austin, Amplify Credit Union, the Austin Board of Realtors®, Downtown Austin Alliance, Google, Kerbey Lane Cafe, St. David’s HealthCare, Skillpoint Alliance, Texas Mutual Insurance Company, Texas Water Utilities and Workforce Solutions Capital Area.
“We have been wanting to launch The Austin 100 since our firm started expanding nationally in 2016, and we’ve been waiting for the right time and the right partner,” Chris Schroder, founder and CEO of The 100 Companies, said. “The first time I contacted ECPR’s leadership in 2018, I knew they were the team we had been looking for. And now, four years later, we are launching at exactly the right time. We could not be more excited to begin publishing in one of our favorite cities.”
The Austin 100 features 100-word stories about businesses, economic development, nonprofits, events, history, sports and thought leadership across the greater Austin community. It also includes a website, TheAustin100.com that also launched today.
In its first issue, the team published stories about Google’s $100,000 awards to Black innovators and venture capital funds, efforts to improve the hot market’s affordability index, as well as an introductory column by Marcum. “With colleagues who are the best in the business, clients who are leaders in their industry and three children who are certain they’re smarter than me, I have no shortage of teachers,” she wrote.
The 100 Companies is a digital publishing network created by journalists and marketing professionals to enhance organizations’ engagement with their targeted audiences. Each month, the firm delivers more than 2 million newsletters featuring 100-word stories, photos, videos and podcasts while managing Google News-verified archival websites with expanded content. The 100 Companies team manages all background tasks – editing, designing, producing, developing and distributing to a customized email database, as well as managing content development – so its members can focus on thought leadership and nurturing relationships with clients, sponsors and prospects. The 100 Companies has launched digital media platforms in 27 geographic and 7 industry vertical markets.