In the latest WordWrite Communications newsletter (The WordWriter), Paul Furiga discussed the idea of brand journalism, why it’s important, and how The Pittsburgh 100 has been a successful brand journalism platform for his firm. Read the full email to see how Paul Furiga was able to effectively explain and promote The Pittsburgh 100. On3PR, co-member along with Core Message, of The Tallahassee 100, recently celebrated its 10th anniversary. Christina Johnson founded the Florida PR firm in 2008.