The 100 Companies expands into second industry vertical with The Association 100
ATLANTA – May 21, 2019 – Leveraging off its success in 22 geographical markets from Denali to Dubai and the launch of The Travel 100, international publishing network The 100 Companies expands into a second industry vertical today: The Association 100. This morning, over 24,000 association professionals will receive the inaugural issue of The Association 100 in their email inboxes. Created by Washington D.C.-based Curley Company, the new monthly eNewsletter will focus on what’s new, what’s next and what works in the world of associations.
In addition to the eNewsletter, Curley Company’s new digital venture includes a website and social media channels. Readers of The Association 100 will enjoy the publication’s 100-word stories and videos that contain actionable strategies and impactful trends that will help association professionals lead, grow, engage and advocate.
“We are so pleased to launch our second vertical digital channel with Curley Company,” said Chris Schroder, president of The 100 Companies. “The Association 100 will allow Curley to share their expertise with trade association professionals across the country. The Association 100 will provide its readers with strategies that help them better engage their audiences, advance their policy priorities and grow their organizations.”
The Association 100 team is comprised of experts in communications strategies, messaging and brand development, crisis management and advocacy who saw a need for an easy-to-read monthly newsletter that would bring quick and useful insights directly to association executives and employees.
“After working with association clients for the past two decades, I’ve seen firsthand how association employees and executives are pressed for time and resources,” said Jennifer Curley, president and CEO of Curley Company. “I’m thrilled to be able to provide a valuable tool to association professionals, and I hope our readers enjoy reading it as much as we enjoyed creating it.”
About The 100 Companies
The 100 Companies is the world’s first international, PR network content marketing publishing platform and is currently launched in 22 markets. The platform features 100-word stories and videos in eNewsletters, websites and social media platforms. Members of The 100 Companies and their clients and sponsors are featured as columnists and thought leaders in their respective markets and can distribute their content throughout our international network.
The 100 Companies was named as a finalist in Georgia’s MAX Awards (Marketing Award for Excellence) in 2017. The Atlanta-based firm traces its roots to the October 2013 launch of The Atlanta 100, a weekly eNewsletter and website with social media platforms created by an Atlanta public relations firm. The Atlanta 100 was named as a finalist in the Atlanta Press Club’s 2013 Awards of Excellence, as judged by the National Press Club, alongside CNN and The Weather Channel. Based on the success in the Atlanta market, The 100 Companies was spun off as a separate company and expanded in January 2016 to additional markets from Denali to Dubai. Learn more at www.the100companies.com.
